“We are excited to join the team…and transform the way businesses create powerful, interactive content and experiences. (Adobe’s Stefano Corazza has an excellent blog explaining that evolution here).Īllegorithmic’s capabilities have won it customers across the gaming, film and television, ecommerce, retail, automotive, architecture, design and advertising industries, including brands like Electronic Arts, Ubisoft, BMW, IKEA and Louis Vuitton.Īfter the deal closes, Allegorithmic CEO and founder, Sebastien Deguy will take a leadership role in Adobe’s broader 3D and immersive design efforts as VP, 3D and Immersive: “Allegorithmic and Adobe share the same passion for bringing inspiring technologies to creators,” he said. The ability to render in real-time, using game engine technology, alongside the consistency and photorealism provided by a new technique called Physically Based Rendering (which simulates the real-world physics of how light bounces off 3D models) is transforming how game, film and TV studios create content. By combining Allegorithmics Substance 3D design tools with Creative Clouds industry-leading imaging, video and motion graphics tools, Adobe intends to.
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The deal, however, will make it possible to bring 3D content textured in Substance tools directly into After Effects and composite 3D and 2D content in real-time, with the true photorealism required by the film and VFX industry” Adobe said. Among Adobe’s video production tools, Adobe After Effects already offers capabilities for compositing 3D and 2D content.